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Selling Subscriptions

Sometimes a realtor is just a salesperson.  Their expertise is in getting a deal.  That’s how NAR set

Residential Asset Manager (RAM)

Our goal in creating the Residential Asset Manager (RAM) is to expand the role of the realtor.  Realtors

Realtors in 2025

Presented here is a vision of the future.   These ideas take successes found in other industries and apply

I Know a Guy

Selling a house is stressful.  Buying a house is exciting.  Either way, those involved have a lot of

Expanding All Realtors

The real estate industry is in turmoil.  The NAR era is over–yeah!  The National Association of Realtors (NAR)

This Could Be You

To understand today’s national real estate franchises, one must look to the “Gym Membership” business model as a

The Reckoning

Maybe no one will notice? Every news feed in America has multiple stories regarding our industry’s commission problem. 

Beware the Ides of March

Et tu ReMax? March 15, 2024, was the day NAR finally cried “uncle”.   (Old-timey expression for I give

This Isn’t Leadership

You wouldn’t want to buy anything from me today, would you? I have literally been around salesmen all


Nearly 80% of homebuyers and sellers prefer to work with agents who use video.  Yet only 38% of

Is 4% The Old 6%?

As someone who signs a lot of commission checks, I can say not much has changed in the

Let’s Get Political

Real estate isn’t political.  But it could be. There is a political movement happening in the South that

or something similar

It certainly isn’t daring to say the future of real estate is in technology.  A lot of money

A Toast for Change!

Every Broker in the America has a, “2024 is a big year for change” speech.  While there are

History Repeats

Remember when Netflix was a little quirky company with a mail-order CD delivery business.   They were asking the

Thinning the Herd

Dozens of articles predict NARs agent count to drop by nearly a million agents.  Music to my ears,


Every aspect of the real estate industry is in great turmoil.  For Buyers, Sellers, Agents and Brokers, the

What Fire?

The industry is burning while NAR tunes its fiddle.  Ignore the legal talk, that’s for lawyers.  Sit back

The Nightmare of Inman Park

Is the end near?  How much longer can Realtors continue to steal from Inman Park homeowners?  Every year


RE/MAX settled for $55M.  Anywhere Real Estate (formerly Realogy) settled for $85M.  This leaves HomeServices, NAR and Keller

From a Clique to a Cult

Gary Keller has either discovered micro-dosing or, like so many Boomers his age, finally facing the inevitable.  How

Stop Paying NAR

The Fall season starts the National Association of Realtors (NAR) favorite time of year.  It begins their annual

The “Rent or Own” Debate is Crazy

Everyday agents face potential clients who are questioning the value of homeownership.  This incredibly stupid debate is being

Time Flies

What’s changed in the last 15 years? Drama.  Everything is so dramatic now.  The slightest slight is misinterpreted

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